“Successful Small Business Management”
A Series of 7 Weekly Workshops, with Interactive Discussions to Learn the Basic Skills of Managing and Growing a Small Business, Focused on Massachusetts + Cape & Islands Regulations & Trends 
Subjects covered in each of the 7 weeks include:
♦ Introduction to the Course and SCORE
• How to get organized
• Why businesses succeed or fail
• Selecting a business entity
• Dealing with liability
• Properly classifying employees and sub-contractors
• Projecting start-up costs
• Managing personnel
♦ Essential Decisions to make when Starting a Business
• Useful tips and tools for managing a successful operation
• Learn pricing strategy
• Understand break-even analysis
• Managing in an economic downturn
• Accounting and tax issues
♦ Overview of Financial Management
• The importance of learning how to read and
use financial information to run your business better
• Managing your working capital
• Forecasting cash needs
• Sources of financing
♦ Learn how to Prepare a Business Plan
A document that communicates strategies to achieve your objectives
• Basic elements of a business plan
• Contents of the descriptive and financial sections
• Understand how to identify critical success factors 
♦ How to Create an Effective Marketing Plan -Focus on:
• How to identify a target market
• Establish a competitive advantage
• Find niche opportunities
• Develop your pricing strategy
• Keys to successful marketing
♦ The Growing Importance of E-Commerce
• Applications that deliver value
• Website characteristics needed to achieve recognition
and buyer approval
♦ Tax-related Issues Important to the Small Business Owner
• Choosing the business entity that’s right for you
• Proper reporting of income for tax purposes
• Take advantage of qualified deductions
• Employee benefit programs available to the entrepreneur
Return to Workshop Schedules
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